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An interesting TED Talk video by Dan Pink about how well incentives work when trying to get the most out of your employees. Allowing your employees to have more control over their projects makes them more productive and creative. Dan also discusses how our current reward and punishment system does work. People are more productive if you DON’T USE INCENTIVES believe it or not. Watch this TED talk and learn about the research that went into this startling statement. »View More
28 Oct
I just finished watching this TED Talk by Simon Sinek and thought I would post it here because I believe he may have a good point, and if so, it could have a considerable influence on our businesses and marketing in particular. Check it out and let me know what you think, do you think he is right? If nothing else this video may inspire you to look deeper into why you do what you do. Enjoy »View More
9 May
Marketing today is tougher than it ever has been, people have learned to tune out marketing on so many levels. At this point you NEED to get their attention in the first 2-3 seconds or they are already gone. Internet marketing is even worse, people have no time for ads, and they are quick to move on if they think you are selling something. The key to catching peoples eye in that critical first few seconds is to Be New, Be Cool, or Be Gone. It has to be novel, different, there has to be some kind of wow factor right up front. Slap them in the forehead with the Wow and make sure its Cool. If you can grab their attention long enough to leave them...
9 Nov
Richard St John gives an excellent short talk on what leads to success. Well worth the 3 1/2 minutes to watch, you might even want to have your high school age kids watch this with you. »View More
4 Oct
Do you Google With Bing, Yahoo, or maybe even Google? Googling is much easier since Bing, Bing’s googles are some what different from Googles. Check out this funny video about googling with Bing. See more funny videos and funny pictures at CollegeHumor. »View More
26 Sep
What the world can learn from Spaghetti Sauce, and Pepsi or (Insert your product here). Is there a perfect spaghetti sauce? How sweet should Pepsi be? How to sell a $1.50 jar of mustard for $4.00 …… How do you please the widest range of people with your product? Malcolm Gladwell discusses the food industries quest for pleasing many pallets. (This video is also a great metaphor on pleasing people and customers in general) If you like our business advise pages, please send your colleagues and friends. »View More
19 Sep
