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I just finished watching this TED Talk by Simon Sinek and thought I would post it here because I believe he may have a good point, and if so, it could have a considerable influence on our businesses and marketing in particular. Check it out and let me know what you think, do you think he is right? If nothing else this video may inspire you to look deeper into why you do what you do. Enjoy »View More
9 May
Marketing today is tougher than it ever has been, people have learned to tune out marketing on so many levels. At this point you NEED to get their attention in the first 2-3 seconds or they are already gone. Internet marketing is even worse, people have no time for ads, and they are quick to move on if they think you are selling something. The key to catching peoples eye in that critical first few seconds is to Be New, Be Cool, or Be Gone. It has to be novel, different, there has to be some kind of wow factor right up front. Slap them in the forehead with the Wow and make sure its Cool. If you can grab their attention long enough to leave them...
9 Nov
Wealth and Success is the dream of many, the question is how to make it? Today the internet offers business opportunities that we could never dream of 20 years ago. Starting a multi-million dollar business on a shoe string start up cost was thought to be impossible, today its within virtually anyone’s reach because of the web. If you can dream it, you can do it. This young man proves that; at 19 he is a multimillionaire because of the website he founded. Bizchair.com is doing tens of millions in business every year, with some pretty impressive clients as well. Selling to the Pentagon, Abercrombie & Fitch and several other impressive...
25 Oct
Telus has struck a deal with Apple to carry the hugely popular iPhone. The iPhone is arguably the best smartphone since the introduction of the blackberry. This move is great for Telus customers as Telus is developing a new high-speed network to accommodate the iPhones. Up till now Rogers has had the exclusive on the iPhone in Canada, but that all changes next month. Do yourself a favour and head in to your local Tom Harris Cellular store and check out the new Telus iPhone. You will be blown away at the huge number of incredible applications that are available for the iphone. Just a few of my favorite iPhone apps are; Google Maps –...
10 Oct
Richard St John gives an excellent short talk on what leads to success. Well worth the 3 1/2 minutes to watch, you might even want to have your high school age kids watch this with you. »View More
4 Oct
This is an interesting TED Talk from Mena Trott, the co founder of blogging software, Movable Type, TypePad and more, talking about why she blogs. Its a very interesting and sometimes funny, quirky and slight emotional; worth watching. Please leave us a comment and let us all know what inspires you to blog. »View More
19 Sep
What the world can learn from Spaghetti Sauce, and Pepsi or (Insert your product here). Is there a perfect spaghetti sauce? How sweet should Pepsi be? How to sell a $1.50 jar of mustard for $4.00 …… How do you please the widest range of people with your product? Malcolm Gladwell discusses the food industries quest for pleasing many pallets. (This video is also a great metaphor on pleasing people and customers in general) If you like our business advise pages, please send your colleagues and friends. »View More
19 Sep
