What the world can learn from Spaghetti Sauce, and Pepsi or (Insert your product here).
Is there a perfect spaghetti sauce?
How sweet should Pepsi be?
How to sell a $1.50 jar of mustard for $4.00 ……

How do you please the widest range of people with your product? Malcolm Gladwell discusses the food industries quest for pleasing many pallets. (This video is also a great metaphor on pleasing people and customers in general)

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